Building a Private-bank-like Experience for Independent Advisors with Max Lane (Ep. 20)
Holistic advice is becoming more common, but many clients still experience a gap between planning and actual implementation.
What happens when advisors can support not only investments, but also cash, lending, annuities, and other major financial decisions with a more connected client experience?
In this episode, Thomas Manetta talks with Max Lane, CEO of Flourish, about how independent advisors can broaden their value beyond portfolio management. They explore Flourish’s approach to cash accounts, mortgage and refinance solutions, annuity support, and AI-enabled execution tools. The conversation also focuses on helping advisors stay involved in major client decisions, strengthening relationships, improving the client experience, and creating a more complete private bank style offering for RIAs.
Key takeaways:
- Why independent advisors need better tools to implement advice across cash, lending, and insurance needs
- How Flourish Cash helps advisors capture held-away cash while offering yield and added FDIC protection
- What makes Flourish Lending competitive, from rate pricing to refinance monitoring and advisor involvement
- How annuity analysis and service support can help advisors review existing contracts with more confidence
- Where AI, integrations, and execution tools may help advisors deliver a more connected client experience
- And more!
Connect with Thomas Manetta:
- (415) 640-2121
- LinkedIn: Thomas Manetta
- Manetta Wealth
- thomas@manettawealth.com
Connect with Max Lane:
About our Guest:
A founding member of the Flourish team, Max is passionate about financial technology and its ability to help more Americans secure their financial futures and has spent his career developing solutions to further this goal. Max began his career in wealth management with the International Private Equity Services team at UBS, and then joined Openfolio, a personal investing startup later acquired by Stone Ridge Holdings Group. In 2017 Max was part of the team within Stone Ridge that created Flourish.
First as a head of the product group, Max was a key driver of the development and launch of Flourish Cash and Flourish Crypto, leading cross-functional teams from strategy to execution. As CEO, Max continues to lead Flourish in driving growth and building technology solutions for RIAs that help them better serve their clients.
Max is a sought-after speaker and industry thought leader who has been featured on the Barron’s Advisor Podcast, CBS Money Watch, Financial Planning and other publications.
Max holds a degree in History and Spanish from the University of San Diego and was the recipient of a Fulbright Scholarship to study in Madrid.
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